Endre Ascillán has been the Vice President of GE Hungary and Director of Strategic & Government Affairs in the CEE region since 2013. As a member of the management team, he has a key role in the planning and preparation of investment decisions. He controls and manages the issues of commercial compliance, competition law, incentives and public procurement, as well as government affairs. Endre addresses key strategic partner relationship development in the region in order to leverage GE’s enormous growth opportunities. Prior to joining GE, Endre was an EU & State Aid Leader at PricewaterhouseCoopers Hungary. His role was to lead the team supporting large public and private customers during the EU accession phase of Hungary and with new FDI afterwards. Before that he worked as a Legal Advisor in the EU & PHARE Department of the Ministry of Economic Affairs. Endre studied Law at Pázmány Péter Catholic University, Budapest and Università Cattolica del Sacro Cuore, Milan.